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How to use Competitive Research for Email Marketing

January 18, 20245 min read

Overwhelmed at the Thought of Creating an Email List?!: The Power of Competitive Research

Are you finding the world of email marketing a bit too complex to navigate? If the array of tasks – from picking the right lead magnet or FREEBIE to sending out engaging welcome emails – if it feels overwhelming, you're in good company.

Allow me share a simple yet powerful starting point: RESEARCH. Yes, diving into a bit of detective work can be your game changer!

Why Research is Your Secret Weapon in Email Marketing

Understanding your competitors' email marketing strategies is like having a roadmap to avoid their mistakes AND replicate their successes. It’s not about copying – it’s about learning what works and what doesn’t in your specific niche. This insight is invaluable in crafting a strategy that resonates with your audience and stands out in their inboxes.

I repeat, STANDS OUT in their inboxes! The goal is to have people excited to see your name pop up in their inbox!

How does one go about doing "research"?

So happy you asked, keep scrolling and lets dive in below.....

nurture email list new leads

First, what's your business or brand? What's your title?

Examples:

  • boutique owner

  • aesthetician

  • hair stylist

  • fitness guru

  • social media manager

That should be easy to nail down 🤪

Now let's dive into some research!

Pick a platform where you can find some successful business owners in your specific industry (I personally prefer Instagram as it's the easiest to navigate on for this activity). *other options: YouTube, Pinterest, Facebook & TikTok

Type your industry into the search bar, You might have to do this multiple times with different phrases to see what comes up. Example: fitness guru could be fitness coach or fitness mentor or fitness instructor.

Things to look for:

  • the content they are putting out

  • engagement

  • and for the purpose of this research.... do they have an email capture system set up?! (could be with a freebie, a lead magnet, a discount a webinar.... ANYTHING that is asking you to enter your email!) Enter your info... this is STEP #1

And the research begins!

Learning from the Best: The Lead Magnet

Your lead magnet is your first handshake with potential customers. After you enter your information, take a peek at what came in your inbox. What caught your eye about what they were offering and how does it compare to what showed up in your inbox?

What parts of it do you like, dislike or would you change?

What did the subject line of the email say? Did it make you want to click?

What was the tone of the email? How was it laid out? Did they include any other information?

You are literally looking at ALL the things here!

After you comb through one, go and do it again! I actually challenge you to do this with MULTIPLE competitors.

Top-Notch Brands Use Competitive Research

Did you know that even the most famous brands didn’t get to the top by chance. They constantly keep an eye on the competition. They adapt and evolve their strategies based on market trends and consumer behavior insights. This ongoing process of learning and adapting is crucial for staying relevant and successful.

I want you to save the emails and lead magnets that you received that you LOVED. You can use them as a model and for inspiration. We are NOT copying. We are taking the ideas and strategies we like that others are using and making them our OWN.

We're not done yet 🙏🏻

The businesses and brands that are truly using their email to make money are going to put you into a Welcome Sequence of emails. The welcome sequence is like the opening chapter of a book – it sets the tone for what's to come.

I want you to analyze what shows up in your inbox from the Lead Magnets and FREEBIES that you subscribed to.

What came in the second email? What was the subject line?

What information did they include?

When did they start to "pitch" offers... aka ask you to spend money?

How long (or short) were the emails?

Were you engaged in the emails? Or did you want to click unsubscribe?

We're digging deep here... because if you do this work thoroughly, it's going to help you IMMENSELY to build your strategy, I PROMISE!


As we dive into 2024, here are a few action points for you:

  1. Start building your email list if you haven't already. Every subscriber is a direct connection to a potential customer.

  2. If you have a list, revamp your strategy. Make it more personal, engaging, and valuable. Want to dive into your strategy TOGETHER and have a peek at what email marketing can look like for you? Book a FREE Call with me.

  3. Dive into the data. Understand what works for your audience and tailor your content accordingly.

Building an email list in 2024 is not just an option; it's a necessity for anyone wanting to make a significant impact in the digital marketplace. It's about creating lasting connections, understanding your audience, and leveraging direct communication for maximum ROI.

Let's make 2024 the year of effective communication and strong customer relationships through email marketing. Start building that list, and watch your business grow!


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You Might Want to Check Out These Past Blogs:

How to Have Fun Building an Email List with a Challenge

Why You Need an Email List in 2024

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