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Why You NEED an Email List in 2024

January 02, 20244 min read

Why Building an Email List in 2024 is More Crucial Than Ever for Your Business

As we step into 2024, it's time to focus on a critical aspect of your digital marketing strategy: building an email list. Whether you're a seasoned business owner, a small business starter, or a social seller growing your brand, understanding the importance of an email list in today's digital world is KEY.

Let's dive into why it's integral and how it can transform your business this year.

Email List Building Lead Magnet Lead Capture

The Power of Direct Communication

First, let's talk about visibility. On social media platforms, algorithms can be a fickle friend. Did you know that, on average, only about 5-10% of your followers actually see your posts? That's right, all that content you're creating might not be reaching your audience as effectively as you think 😱

Enter email marketing. Unlike social media, where your content competes for social media real estate, emails land directly in your subscribers' inboxes. This direct line of communication is invaluable. It's your personal stage, your direct line to your audience, without the noise and distraction of social media feeds.

ROI That Speaks Volumes

Now, let's talk numbers. (PS, I had no idea how massive these stats were when people used to tell me about using emails) The ROI of email marketing is nothing short of impressive. For every $1 spent, email marketing generates $38 in ROI. That's a staggering figure, especially when compared to other marketing channels. It's clear evidence of the efficiency and effectiveness of email marketing.

If you're like me and need a breakdown of what they heck that means.... basically you're going to spend $$ to send emails, that's a given. But for every dollar you spend sending them, the average amount of money you're going to make is $38 🤩

And you might be asking yourself (as I did) "but how?"

Again, here's an example: If you have a hero product or program for example that's $147 and you have 1,000 people on your email list and if 10% of them eventually purchase (which is again, about average) that's...

100 people that purchase * $147 cost = $14,700

Cutting Through the Digital Noise

Social media is crowded, to say the least. With millions of posts, ads, and messages bombarding users every day, standing out is becoming increasingly challenging. However, an email is more personal and direct. It reminds your subscribers (aka your followers) of your presence without the distraction of competing posts.

Building Relationships that Last

Emails are more than just a marketing tool; they're a relationship-building tool. Regular, value-packed emails keep you at the forefront of your subscribers' minds. It's not just about selling; it's about creating a connection, providing value, and establishing trust. This ongoing relationship turns subscribers into loyal customers.

Actionable Insights

Again, something that I didn't understand at first, but is seriously SO POWERFUL!!! Email marketing platforms offer deep insights into your campaigns (aka emails that you send). You can track opens, clicks, and conversions, gaining a clear understanding of what resonates with your audience. This data is GOLD, helping you refine your strategy and content for even better results.

As we dive into 2024, here are a few action points for you:

  1. Start building your email list if you haven't already. Every subscriber is a direct connection to a potential customer.

  2. If you have a list, revamp your strategy. Make it more personal, engaging, and valuable. Want to dive into your strategy TOGETHER and have a peek at what email marketing can look like for you? Book a FREE Call with me.

  3. Dive into the data. Understand what works for your audience and tailor your content accordingly.

Building an email list in 2024 is not just an option; it's a necessity for anyone wanting to make a significant impact in the digital marketplace. It's about creating lasting connections, understanding your audience, and leveraging direct communication for maximum ROI.

Let's make 2024 the year of effective communication and strong customer relationships through email marketing. Start building that list, and watch your business grow!

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