How many times do customers need to see your message before they buy?
How many times do customers need to see your message before they buy?
As a business owner, you know the power of social media in reaching and engaging with your audience. However, there's a hidden challenge: not all your followers see your posts. Algorithms, time zones, and user behavior mean that a significant portion of your audience may miss your content entirely. This is why building an email and SMS list is crucial for ensuring your message reaches your potential customers consistently.
The Reality of Social Media Visibility
Social media platforms like Facebook, Instagram, and Twitter are fantastic for brand awareness and engagement. Yet, due to ever-changing algorithms and the sheer volume of content, your posts might only reach a small fraction of your followers. For example, Facebook's organic reach can be as low as 5.5%, meaning that only a tiny portion of your audience sees your posts without paid promotion.
While social media should remain a core component of your marketing strategy, relying solely on it for customer engagement and sales can limit your reach. This is where email and SMS marketing come into play.
Why Email and SMS Marketing?
Direct and Personal Communication Emails and SMS messages land directly in your audience's inboxes, ensuring they see your content. Unlike social media, where your posts compete with numerous others, emails and SMS have a higher chance of being noticed.
Higher Engagement Rates Email marketing boasts an average open rate of around 21.33% across industries, while SMS messages have an astonishing open rate of 98%. This means your messages are far more likely to be seen and read compared to social media posts.
Control Over Your Audience When you build an email and SMS list, you own that data. Social media platforms can change their rules or algorithms at any time, but your email and SMS lists are yours to keep and use as you see fit.
Segmentation and Personalization Email and SMS platforms allow you to segment your audience based on various criteria such as purchase history, demographics, and engagement levels. This means you can send highly personalized messages that resonate more with your audience.
Higher Conversion Rates Personalized and targeted messages lead to higher conversion rates. According to DMA, email marketing has an average ROI of $42 for every dollar spent. SMS marketing also drives quick responses, making it ideal for flash sales and time-sensitive promotions.
Building Your Email and SMS List
Offer Value Encourage sign-ups by offering something valuable in return, such as exclusive discounts, free resources, or early access to new products. Lead magnets like eBooks, webinars, and discount codes work well. Here'e an example below ⤵️
Use Sign-Up Forms Place sign-up forms on your website, blog, and social media profiles. Make it easy for visitors to subscribe by keeping the form short and simple.
Check out the guide that I received HERE
Leverage Social Media Promote your TOOL (discount, guide, etc) that is going to add them to your email and SMS lists on your social media channels. Use posts, stories, and short form content to get in front of a variety of audiences.
Incentivize Referrals Offer existing subscribers a reward for referring friends and family to join your list. This can help grow your audience quickly!
Now, you might be thinking, "all of this sounds great, but I have ZERO clue how to set this up!"
I got you! Join my Magnetize & Monetize Workshop starting June 24th where I am going to show you the EXACT steps to start growing your list ASAP!
Conclusion
While social media is an essential tool for brand visibility and engagement, it shouldn't be your sole strategy for reaching potential customers. Building an email and SMS list ensures your messages get seen and allows for more personalized, direct communication with your audience. By integrating email and SMS marketing into your strategy, you can overcome the limitations of social media algorithms, boost engagement, and drive higher conversion rates. Start building your list today and watch your business grow.
